The Bring Pouches Back Alliance is calling on the public and policymakers alike to support the return of these products to convenience stores—bringing cessation tools back to where they’re needed most.
Support the Return of Pouches NOW
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HAVE YOUR VOICE HEARD AND HELP RESPONSIBLE RETAILERS OFFER HEALTH CANADA AUTHORIZED NICOTINE POUCHES TO HELP ADULT SMOKERS QUIT!
WHO ARE WE
INTRODUCTION TO THE BRING YOUR POUCHES BACK ALLIANCE
The Bring Pouches Back initiative seeks to reverse a recent decision by the outgoing federal government, which—through a unilateral ministerial order—banned the sale of these essential products in convenience stores. As a result, nicotine pouches are now only available in pharmacies—a policy that convenience retailers argue is both unnecessary and counterproductive.
REACHING SMOKERS WHERE THEY SHOP
There is no sound public health rationale for barring Health Canada-approved nicotine cessation products from Canada’s 22,000 convenience stores. These stores are where most smokers already buy their tobacco products, making them the ideal location to promote alternatives that help people quit.
Banning regulated and approved cessation products from licensed retailers only drives consumers to purchase unregulated and illegal alternatives from the black market.
A VITAL SOURCE OF EMPLOYMENT AND COMMUNITY SUPPORT
At a time when public health and economic resilience are top national priorities, the convenience store industry plays a crucial role. These stores are not only providers of essential services, but also vital sources of employment in communities across Canada.
However, the sector continues to face mounting challenges—from rising operational costs and the growth of illicit markets, to burdensome credit card fees. These pressures have forced hundreds of stores to close annually, threatening the viability of stores particularly in rural areas.
SUPPORTING PROVEN, HEALTH CANADA-APPROVED SOLUTIONS
Nicotine pouches are Health Canada-approved tools that can help Canadian smokers transition away from combustible tobacco. Allowing their sale in convenience stores would improve adult accessibility, offer smokers more on-the-spot options to quit, and generate an important revenue stream for struggling businesses.
SUPPORT THE RETURN OF POUCHES TO YOUR LOCAL C-STORES!
Canada’s convenience stores are deeply woven into the fabric of their communities—offering local products, employment, and everyday services. Their continued success is closely tied to the well-being of the people they serve.
Now is the time to support these businesses and allow them to offer their customers the choice that they expect.
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The Numbers
247
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5
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326
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$200m
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